Navratri, one of the most auspicious festivals celebrated in India, is a nine-day-long celebration that honors the divine feminine power and the triumph of good over evil by the goddess Durga. The festival is celebrated with great enthusiasm and devotion all over the country, and people indulge in various traditional rituals, including fasting, dancing, and decorating their homes with vibrant colors and lights. Navratri is also celebrated in different forms all over the world, Gudi Padva, Ugadi, Durgo Pujo, and Dandiya Raas to name a few. One of the significant aspects of Navratri is the buying and gifting of gold jewellery, which is considered a symbol of prosperity, good fortune, and happiness. Here is why people buy Gold Jewellery during Navratri:
1. Gold: The Symbol of Lakshmi
Gold has always been considered a prized possession in India, and its significance during Navratri is even more profound. According to Hindu scriptures, Goddess Lakshmi, the goddess of wealth and prosperity, is believed to bless her devotees during Navratri. Buying and gifting gold jewellery during this time is considered auspicious as it is believed to invite the blessings of Goddess Lakshmi and bring good fortune and prosperity. It is also believed that buying gold during Navratri ensures financial stability and security for the entire year.
2. Sentimental Value between the Family:
JNML Saraf, one of the best Gold jewellers in Bhiwani, say that Gold jewellery has a deep-rooted significance in Indian culture, and it is considered a symbol of prestige and social status in many family traditions. During Navratri, buying and gifting gold jewellery to loved ones is a way of showcasing respect and love towards them. It also strengthens the bond between families
3. Gold is a Great Investment:
Gold is considered a stable and secure investment, and during Navratri, people buy gold jewellery not only for ornamental purposes but also as an investment for the future. The value of gold increases over time, making it a reliable asset to own. Hence, buying gold from Jagan Nath Mohan Lal Saraf during Navratri is seen as a wise investment decision that can yield returns in the future.
4. Fashion Statement:
Apart from its traditional and investment value, gold jewellery is also a fashion statement. During Navratri, people dress up in vibrant and colorful attire, and gold jewellery complements their outfits perfectly. From traditional designs to modern styles, gold jewellery offers a wide range of options to choose from, making it a popular choice among fashion-conscious folks.